Zone three showgirl Verity Price driven by beef industry

SET FOR BIG THINGS: Verity’s passion and respect for those who spend their lives working on the land came early in life, and at the age of 12 she began showing cattle. Photo: Paul Anderson.

SET FOR BIG THINGS: Verity’s passion and respect for those who spend their lives working on the land came early in life, and at the age of 12 she began showing cattle. Photo: Paul Anderson.

Although she comes from a background of prime lamb, the 2017 Zone 3 showgirl finalist runs her own Poll Hereford stud, and has done so since the ripe age of 14.

Verity Price of Crookwell, a project officer for the Cattle Council of Australia, says she is ready to represent her fellow showgirls and some of the interests they presented from local communities of Zone 3 when she hits the ground running at Sydney Royal starting April 6.

Ms Price’s passion and respect for those who spend their lives working on the land came early in life, and at the age of 12 she began showing cattle with Ken and Liz Ikin, Cloverlee Poll Herefords, Bannister.

This fuelled a fire, which continues to grow as she develops further, to understand more about Australian agriculture and, in particular, the beef industry, she said.

Ms Price registered Armagh Poll Herefords in 2014 with the help of her parents Phil and Nicolie Price. In 2015, she interned at the Cattle Council of Australia in Canberra and has not looked back.

For seven years, Ms Price has travelled domestically and internationally to develop her understanding of Australia’s role in supplying what she explains as the high quality beef that we are renowned for in both domestic and export markets.

I believe, in the past, producers have lacked an understanding of industry programs.

Verity Price, 2017 Zone 3 showgirl finalist

Her ambition now is to assist in developing a self-sustainable domestic beef industry and educate producers about the value quality assurance programs can have on increasing profitability and productivity of their business.

“I believe, in the past, producers have lacked an understanding of industry programs and their function within the industry and how consumers reflect upon a producer’s practices,” Ms Price said. “My aim is to reduce this gap.” 

Zone 3 finalists

Cooma Showgirl Teresa Sutton; Bega Showgirl Ebony Apps; Boorowa Showgirl Rebecca Weal; Bungendore Showgirl Hanna Darmody; Cobargo Showgirl Vanessa Gates; Eurobodalla District Showgirl Katelin Donovan; Goulburn Showgirl Erin McDonald; Nimmitabel Showgirl Shannon Payton-McDonald; and Queanbeyan Showgirl Rachel Porter.